A rose by any other name…(Part 1)
By Reshma Jobanputra
Customer Persona - different words that are used to describe customers profiles and I thought it would be helpful to clarify the difference.
Why identifying your ideal client is fundamental to your success?
By Reshma Jobanputra
Trying to sell your services to people who are just not interested is a waste of time, effort, and resources. Why identifying the right client for you can make sales less of an uphill struggle.