Sales & Marketing Training and Strategy for small businesses

• Create a 12 month roadmap with milestones. This will keep your team focused, motivated and accountable 
• The business framework will form the basis of the marketing strategy thus ensuring everything is aligned to the companys goals
• Review your target audience, understand them better than ever before using online and offline tools
• Collaborate with your clients to make sure your services meet and exceed their expectations. Leading to excellent customer satisfaction and a growing group of raving fans
• Tweak your offers to do the above
• Digital audit, where are you now? What needs to be done? 
• By the end of this module you will have a business vision for the next 12 months, your perfect clients, irresistible offers and a clear idea of where you are now

Now the fun begins! 

• In this module we look at all the owned marketing channels. There are two main objectives for each one: 
• Training to understand key concepts and implementing best practices 
• Examples of this include the following; what’s UX and UI, how does it apply to you, what really is SEO, does this really need to be a key part of your strategy
• Understand how to get ROI from Social Media channels rather than just posting some content and hoping for the best!
• Utilise the power of offline marketing to grow your client base 
• Analysis of strengths and weaknesses with input on how to quickly improve client enrolment, engagement and conversion 
• By the end of this module you will have a clear understanding of the different ‘owned’ marketing channels with knowledge of best practices best of all you’ll start to see practical results that come from improving these channels

From owned channels to paid channels

• In this module we look at all the paid marketing channels. There are three main objectives for each one: 
• Training to understand key concepts. Determining which if any of the channels will be used for paid marketing.
• Implementing best practices 
• Examples of this include the following; thorough understanding of FB, LinkedIn and YouTube ads, the different objectives ads and how they work
• The ins and outs of Google Ads, how to ensure you get a return on these instead of just pouring money down the drain
• What is affiliate marketing and could it be useful for your company
• To grow beyond a certain point partnerships become immensely useful hey have multiplier effects on the shared audience.
• Analysis of costs and benefits of paid advertising and whether this is he correct strategy for you. 
• By the end of this module you will have a clear understanding of the different ‘owned’ marketing channels with knowledge of best practices best of all you’ll start to see practical results that come from improving these channels

The 3rd arm of marketing channels; earned.

• In this module we look at all the earned marketing channels. There are three main objectives for each one: 
• Training to understand key concepts.
• Implementing best practices, and leveraging media to grow the brands reputation
• Examples of this include the following; How to target the media, what stories will get you press. How to appear as an expert contributor for publications thus raising the company profile and spread ing brand 
• The ins and outs of Google Ads, how to ensure you get a return on these instead of just pouring money down the drain
• What is affiliate marketing and could it be useful for your company
• To grow beyond a certain point partnerships become immensely useful hey have multiplier effects on the shared audience.
• Analysis of costs and benefits of paid advertising and whether this is he correct strategy for you. 
• By the end of this module you will have a clear understanding of the different ‘owned’ marketing channels with knowledge of best practices best of all you’ll start to see practical results that come from improving these channels